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Call for Applications: Trade Mission to New York City - March 20-22, 2017

Thursday, August 16, 2018

Under the International Business Development Agreement (IBDA), NATI is recruiting Atlantic Canadian companies to participate in the Pan-Atlantic trade mission to New York City, March 20 -22, 2017

New York City (NYC) is home to large majority of the world's fortune 500 companies and the city presents significant opportunities for companies to identify sales and partnership opportunities.

The focus of this project would be to identify partners and potential clients in the technology sector with a strong focus on a B2B program for Atlantic Canadian companies.

The overall goal is to promote the expertise and capabilities of Atlantic Canadian Technology companies and to support and promote the companies in a manner consistent with the Integrative Trade Model including export promotion, partnering, technology transfer, etc.

The mission will focus on Atlantic Canadian companies operating in the following 5 sectors:


New applications, processes, products or business models in the financial services industry including:

  • Banking or insurance sectors;
  • Supported business processes such as financial information, payments, investments, financing, advisory and cross-process support;
  • Retail, private and corporate banking as well as life and non-life insurance;
  • Business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C);
  • Personal finance management systems;
  • Peer-to-peer lending..

Digital Media

Content that is stored in digital formats and usually distributed online, including:

  • E-Commerce;
  • Games - console, online and mobile;
  • Websites and mobile applications;
  • Animation;
  • Social media;
  • Video;
  • Augmented reality;
  • Virtual reality;
  • Data visualization;
  • Location-based services;
  • Interactive Storytelling.


Technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems, including:

  • Online shopping web sites for retail sales direct to consumers;
  • Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales;
  • Business-to-business buying and selling;
  • Gathering and using demographic data through web contacts and social media;
  • Business-to-business electronic data interchange;
  • Marketing to prospective and established customers by e-mail or fax;
  • Engaging in retail for launching new products and services;
  • Online financial exchanges for currency exchanges or trading purposes..

Software as a Service (SaaS)

Software licensing and delivery model, software licensed on a subscription basis.

SaaS has become a common delivery model for many business applications, including office and messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, [4] accounting, collaboration, customer relationship management (CRM), management information systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, content management (CM), antivirus software, and service desk management. [5]

Cyber Security

Technologies, processes and practices designed to protect networks, computers, programs and data from attack, damage or unauthorized access.


The mission will begin with a visit to the Canadian Consulate and/or the CTA in New York City.  

Our visit to the consulate would involve a meeting with the Trade Commissioners who would play a role on a go forward basis with the Atlantic Canadian companies.

There is also an opportunity to visit the Canadian Technology Accelerator (CTA@NYC) in New York City in 2012 that assists Canadian digital media companies with key resources to accelerate their growth.

The CTA @ NYC is geared to supporting start-ups looking to achieve the following business objectives in the NYC market:

  • Strengthening angel / VC investor networks;
  • Landing a marquee client / strategic partnership;
  • Exploring expansion of business development operations into NYC.


The balance of the 3 day mission will focus on targeted B2B meetings using the services of a matchmaker through an RFP who is well versed and connected in NYC.

The matchmaking service is an essential proportion of any trade mission and especially for a market like NCY. As such this mission will be targeted at mature and experienced Atlantic Canadian exporters. The consultant will be tasked with ensuring that these companies get the most value from their participation.

The selected matchmaking firm will be expected to ensure each attendee is prepared for the rigorous exercise in dealing with the NYC market. As such, the selected firm will have prior experience and a successful track record of assisting companies in the NYC marketplace. The matchmaker will be selected through an IBDA RFP process

The participation fee per company is $500.00, including matchmaking.

Confirmation for your participation in NYC 2017 will be made by email once your application has been received and your participation fee is paid in full at Eventbrite:

Click here for the application.