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Design Thinking for Advanced Technology SMEs

Sunday, July 22, 2018

How to Incorporate Design Thinking to Grow Your Business

Date: Friday, June 3rd, 2016
Time: 8:30a.m. - 10:30 a.m.
Location: Admiral's Green Clubhouse, Pippy Park, St. John's
Cost: $20.00 per person
Register via EventBrite here:

What is Design Thinking, and how can you harness it to drive business opportunity? Join us on June 3rd to find out! Join NATI at 9:00 a.m. on Friday, June 3rd, at the Admiral's Green Clubhouse in Pippy Park for an engaging talk and interactive Q & A session with Catherine Courage, SVP of Customer Experience at Citrix and Docusign. This session's topic will be "Design Thinking for Advanced Technology SMEs: How to Incorporate Design Thinking to Grow Your Business" 

Come learn about the principles of Design Thinking and how Catherine's passion is transforming corporate culture by making great design a driver of innovation and change. As SVP of Customer Experience at Citrix, her team's mission is to create world-class products and services that drive an exceptional total customer experience.


8:30 am - 9:00 am

Registration & Networking

9:00 am - 9:45 am

Design Thinking for Advanced Technology SMEs with Catherine Courage

9:45 am - 10:30 am 

Q & A Discussion

10:30 am

Wrap Up

Click here for the slides from Catherine's Design Thinking Presentation.

Catherine's Bio*

A native of St. John's, Catherine Courage is the Senior Vice President of Customer Experience at Citrix and Docusign. In this role she is responsible for championing exceptional design to drive innovation at Citrix. Her team is responsible for company-wide brand, advertising, social, web, product design, information experience, and business process reinvention. Their mission is to partner with functions across the company to deliver an outstanding experience for both customers and employees.

Courage began her career at Citrix in 2009 as Vice President of Product Design. Her determination and passion to grow design as a core differentiator led to the competency becoming a company-wide initiative and to the elevation of her role to Senior Vice President of Customer Experience.

When Courage isn't evangelizing design at Citrix, you'll find her discussing the topic at TEDx, Stanford's, the California College of the Arts, Tech Women and Design Management Institute. She co-authored the bookUnderstanding Your Usersand her work has been featured by Harvard Business Review, The Wall Street Journal, and Fast Company.

Prior to Citrix, Courage held other design leadership positions at and Oracle. She holds a master's degree in applied sciences, specializing in human factors, from the University of Toronto.

*Written by L. Dunn,