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New Imperva Camouflage Data Masking Reduces Risk of Sensitive Data Theft and Non-Compliance for Global Enterprises

Posted Tuesday, May 17, 2016

Technology Alliance with Camouflage Software Adds New Product to the Imperva Security Portfolio

REDWOOD SHORES, Calif., May 17, 2016 (GLOBE NEWSWIRE) -- Imperva, Inc. (NYSE:IMPV), committed to protecting business-critical data and applications in the cloud and on-premises, today unveiled Imperva Camouflage Data Masking, a new offering that enables enterprises to replace sensitive data, such as personally identifiable information, embedded in business processes with realistic fictional data. This reduces overall exposure to cyber threats by minimizing the number of places actual sensitive data is stored. It also enables enterprises to cost effectively comply with regulations, such as the Payment Card Industry Data Security Standards and Health Insurance Portability and Accountability Act, which require certain sensitive data be available only on a need-to-know basis.

Imperva Camouflage was borne out of an agreement with Camouflage Software Inc., an industry-recognized pioneer in the field of sensitive data masking. As a result of this technology alliance, Imperva sells and supports Imperva Camouflage. This new offering is now available as part of the Imperva security portfolio which provides organizations with security and compliance capabilities across structured, semi-structured and unstructured data in the cloud and on-premises.

"We've joined forces with Imperva because we share an understanding of enterprise customers' pain points securing sensitive data," said Kevin Duggan, President and Chief Executive Officer at Camouflage. "User access to mission-critical data and the protection of that data doesn't have to be at odds. With Imperva Camouflage, organizations are now empowered with controlled, masked, realistic data that allows them to do their jobs without the risk of compromising security."

With Imperva Camouflage, organizations can:

  • Discover and document sensitive data and data relationships across the enterprise.
  • Replace sensitive data, such as personally identifiable information that resides within test and development, data warehouses and analytical data stores, with realistic fictional data.
  • Use fictional data that maintains business and technical integrity and is statistically accurate, enabling testing, analysis and business processes to operate normally.
  • Facilitate data transport for offshore teams or outsourcing systems, while ensuring compliance with international data privacy regulations.

"Data masking has become a strategic element in an integrated security infrastructure and should be part of an organization's data security governance shortlist," said Ayelet Steinitz, Vice President of Business Development at Imperva. The Gartner Magic Quadrant for Data Masking Technology categorizes Data Masking as "one aspect of a broader data security governance strategy that may include other technologies, such as database audit and protection (DAP)."1 Steinitz added that, "Imperva Camouflage enables global organizations to effectively safeguard their sensitive data, while meeting stringent compliance regulations."

For more information on Imperva Camouflage, please visit here.

Gartner Magic Quadrant for Data Masking Technologies, Worldwide, Ayal Tirosh, Marc-Antoine Meunier, 22 December, 2015.

About Imperva

Imperva® (NYSE:IMPV) is a leading provider of cyber security solutions that protect business-critical data and applications. The company's SecureSphereCounterBreach,Incapsula and Skyfence product lines enable organizations to discover assets and risks, protect information wherever it lives - in the cloud and on-premises - and comply with regulations. The Imperva Defense Center, a research team comprised of some of the world's leading experts in data and application security, continually enhances Impervaproducts with up-to-the-minute threat intelligence, and publishes reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. Learn more: www.imperva.com, our blog, on Twitter.

© 2016 Imperva, Inc. All rights reserved. Imperva, the Imperva logo, SecureSphere, CounterBreach, Incapsula and Skyfence are trademarks of Imperva, Inc. and its subsidiaries.

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